Should I Be Running Google Ads? When is the timing right? – More Customers could actively be searching for you right now!!

Few businesses would argue with a sudden influx of customers. Whether they’re walking through the front doors of your store or visiting your website online, more customers generally equals an increase in revenue.

However, if you’ve been in business longer than 5 minutes you’re likely aware of one simple fact of business: customers are seldom free. You’ve probably experimented with all sorts of lead sales tactics, everything from social media to SEO, online newsletters to physical mailers.

Businesses who use Google Ads enjoy several distinct benefits, but here’s the best one:

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100% of the customers they target are already looking for them.

You can earn that same benefit. Google Ads allows you to target the right customers, at the right price, with the right message, for as long as you’d like.

Should you be running Google Ads for your business? We’ll let the numbers answer that question for you.

71%

Google’s Market Share

That’s the market share that Google holds over all other search competitors. If you’re trying to be found online, we’d suggest starting where most of your potential traffic already lives.

200%

Return On Investment

That’s the average return that most businesses see after sustained investments in Google Ads. A 200% return easily characterizes Google Ads as one of the most successful online advertising methods for your business. And with so many options to target specific demographics, at specific times, with specific ad content, there’s no reason why your return can’t be even higher.

3 months and 30 days

Get Customers Fast!

That’s how much faster Google Ads works that a majority of SEO efforts for the same business. SEO can yield some impressive returns, but typically won’t begin to show dividends in search engine rankings until 4 to 6 months after optimizations have begun. Google Ads accounts can be set up and taken live in as little as a single day. While you wait for your long-term organic optimizations to take hold, you could be renting space even further up the page.

Overcoming your Google Ads obstacles

We can understand your hesitations. Google Ads creates new costs, requires you to learn a new online program, and calls for ongoing maintenance to encourage continued success. We’ve seen Google Ads cause entire months of client doubt before commitment. That’s why we’ve addressed the top 4 Google Ads reservations we hear from potential clients, below.

Google Ads costs are too high.

There are costs associated with any online advertising platform, social media network, email marketing program or website builder. In fact, growing and sustaining a customer base is one of the chief expenses you’re likely to face as you scale your business.

Here’s the good news: Google Ads costs are only as high as you specify. You choose the keywords you want to bid on. You choose the daily and monthly budget spend. You create all ad content before it’s shown to a single consumer.

With an average 200% return on investment and costs only as high as you approve, Google Ads is actually one of the most cost-effective avenues out there when it comes to broadcasting your brand.

Google Ads takes too much time to manage.

We agree that managing Google Ads takes time. We also agree that if you’re already running a business, you may not have enough time to properly manage your Google Ads account in all the ways it needs. This issue is likely the #1 reason why we onboard new Google Ads clients: they don’t have enough time to manage their business and their online advertisements!

If you don’t have enough time to manage your Google Ads account, we’d love to help. Reach out to schedule a FREE growth audit, where we’ll take a deep dive into your existing Google Ads account and performance to date, and offer suggestions where we see opportunities for growth.

No one clicks on advertisements anymore.

This is one of the biggest myths in the entire PPC industry. In fact, 64% of consumers with high commercial intent click a Google Ads before purchasing. And even today, 45% of online users cannot tell the difference when searching between a paid advertisement and an organic search result. The fact is, people still click on Google Ads, still purchase from Google Ads and still become consumers straight from Google Ads. We’ve worked with too many successful brands to argue this point.

I think I want to run ads on Facebook instead.

To be or not to be? To run Google Ads or Facebook ads? It’s a question that’s asked every day by a different business. There’s one reason why we see exponentially better returns across Google Ads than across Facebook ads, Instagram ads or ads across any other social media platform.

Here’s that one reason: keyword targeting.

Targeting is everything. When a business runs Facebook ads, or ads across any other social media platform, they can only target by audience and by interest. In other words, if you’re selling Christmas trees, the closest you can get to potential customers is targeting people interested in “Christmas”, and whichever demographic you decide is most likely to purchase a Christmas tree.

Things are totally different on Google Ads. When you want your Christmas tree ads to show in Google’s search results, you can actually target – within any radius, zip code or city of your choosing – people who are searching specific phrases. Maybe you want your ad to show for anyone searching “christmas trees near me”. Maybe you want your ads showing for the search “affordable christmas trees denver co”. No matter the search, you can show your ads across as wide or as specific a net as you’d like to cast.

How do I get started with Google Ads?

Getting started with Google Ads has never been easier. In fact, Google Ads offers a one-time $150 promotional credit when you get started, to help fund your initial ads. To receive $150 in free ad credit (Google Ads will match your first $150 in ad spend), you only need to meet the following criteria:

Enter the promotional code into your Google Ads account by December 31, 2020.
Enter the code within 14 days of receiving your first ad impression (when your ads are seen online).
Start advertising online! Your ad spend will be matched by Google Ads for the first 30 days when the account is active, up to $150 in total.

Visit their Google Ads coupon application page right now to get started!

If you’re at all hesitant about Google Ads, we want to help put those concerns to bed. Schedule a free growth audit for your existing Google Ads account, where our in-house PPC specialists will take a deep dive into your Google Ads account. We’ll identify what’s working, what’s not working and the biggest opportunities for growth.

Should you be running Google Ads? We’d heavily recommend it. You control the costs and the content, and Google puts your ads in front of the right eyes. Leverage the power of paid search for your brand, and watch the traffic roll in under your watch.

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