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Inbound Marketing

Inbound marketing is the best way to turn your target audience into customers and brand advocates.

 As a Hubspot certified partner, Vektor Strategies is uniquely qualified to get your small business big results. Inbound marketing works by attracting customers where they spend time, creating value and incentives for strangers to become leads and nurturing customers throughout every step of the sales process. 

Attract

Inbound marketing begins by attracting your target audience and turning those strangers into visitors. It’s great to have high traffic to your website, but that traffic is useless if those strangers aren’t your target audience.

Some of the best strategies for attracting your target audience to your website include:
  • Search engine optimization (SEO)
  • Blogging
  • A mobile-optimized website created with SEO in mind
  • Social media
  • Advertising
During the attraction phase, Vektor will also work with you on:
  • Buyer persona development
  • Keyword research
  • Blogging
  • Website design
  • Content-first marketing strategy
  • On and off-page SEO
  • Social publishing
  • Social ad management
  • Pay-per-click (PPC) advertising

Convert

Once you’ve gotten people to your website, you need to turn those visitors into leads. Starting a conversation with your visitors will put your foot in the door and begin to build a relationship.

It’s important to communicate how your audience wants you to, whether it’s through emails or in-person meetings.

In the conversion phase, we will work to get you quality leads through:

  • Calls to action (CTAs)
  • Landing page creation and management
  • Forms
  • Campaign creation and management
  • Individual offer creation and management 
  • CTA and conversion pathbuilding
  • CRM
  • Social discovery and prospecting
  • Messages

Close

Now that you have leads, you’re getting close to the sales finish line.

How can you transform your educated, motivated leads into customers?

Vektor Strategies uses a customized and multi-faceted approach that includes:

  • Email marketing
  • Marketing automation
  • CRM implementation
  • Predictive lead scoring
  • Lead nurturing
  • Sales coaching
  • Integration management
  • CRM and data maintenance
  • Pipeline management

Delight

Inbound marketing is centered around providing a phenomenal experience for every customer, which is why there’s still one step after customer acquisition—delight!

When you go above and beyond to engage with and satisfy your customers, you can turn your customers into your biggest fans.

We help you retain and motivate customers through:

  • Hubspot connect integration
  • Smart content
  • Conversations
  • Transactional email
  • Reporting and analytics
  • ROI reporting
  • Monthly strategy and review meetings
  • Weekly performance updates